By knowing a patient’s segment, we can predict many things about them, from their preferred communication method to what’s important to them to how strongly they rely on online reviews.įor example, according to the 2018 PatientBond Consumer Diagnostic, a nationally-representative study on healthcare consumers in the United States, Self Achievers and Willful Endurers were most likely to look at social media rankings or consumer reviews for a primary care physician. Psychographic segmentation is the means of classifying patients based on their lifestyles, motivations and values. With psychographic segmentation, you can actually begin to understand who is more likely to rely on those reviews and ratings. Patients are beginning to “shop around” more for their healthcare providers, which makes online reviews an important part of their decision-making process. (If you have only five-star reviews, don’t worry! That’s not going to doom your business.) Patients Rely on Ratings If a business has nothing but five-star reviews, some people might start to wonder if all of those reviews are real and true. As with anything in the digital space, dealing with online reviews is a balancing act - and an important piece of your patient acquisition strategy.ĭid you know that it actually might be good to have a few negative reviews? In fact, those negative reviews can sometimes give credibility to all of the positive reviews you have. At the same time, though, disgruntled patients are likely to leave a negative review. Patients who are highly satisfied with their care are likely to leave a positive review. It’s no secret that resources like Google reviews, Yelp, Facebook, and other social media or review sites are becoming increasingly more influential in determining a patient’s choice of a healthcare provider.
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